Monthly Archives: December 2011

The Shift to Authenticity

by Duane Krip

There is shift occurring in our world and it’s going to have a major impact on business of all sizes from the multi-national corporation to the independently owned mom and pop shop. My prediction is that businesses who have hidden themselves behind a curtain of marketing; who falsely create an image of what they want to be seen as; will fall to the side of the road as the new generation of business, steeped in authenticity, will rise to be the category killers of tomorrow. Continue reading

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